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Encourages users to swish away the old and wish in the new.
December 30, 2024
By: Lianna Albrizio
Associate Editor
With good oral hygiene’s impact on whole body and wellbeing, Listerine is launching a campaign aimed at inspiring consumers to embrace a fresh routine to step up their oral care routine for 2025. To 360-campaign aims to inspire New Year’s Eve revelers to embrace healthy 2025 habits by swishing with Listerine Total Care Alcohol Free Mouthwash. The brand will also partner with Anderson Cooper and Andy Cohen to include segments that build buzz for the big night on CNN and CNN on Max. This wil...
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